Pricing
Plans for every stage of your program
Start free on the Starter plan and run a live program with no credit card. Paid pricing and plan limits, including the free plan’s, are being finalized.
For a single shop getting started.
- Publish to Apple and Google Wallet
- Hosted QR enrollment page
- Member and program management
- Live pass updates
- Scanner app and member lookup
- No credit card required
For growing shops and small chains.
- Published wallet passes
- Member and program management
- QR enrollment and scanner workflows
- Campaigns and analytics
- REST API access
For brands with many locations.
- Multi-location requirements
- Staff roles and permissions
- SSO and audit log
- Integration and migration planning
Compare plans
Everything, side by side.
| Feature | Starter | Growth | Scale |
|---|---|---|---|
| Design and publishing | |||
| Pass Designer | YesAnonymous and free | Yes | Yes |
| Apple Wallet and Google Wallet previews | Yes | Yes | Yes |
| Published wallet passes | Yes | Yes | Yes |
| Hosted QR enrollment pages | Yes | Yes | Yes |
| Members and rewards | |||
| Member and program management | Yes | Yes | Yes |
| Live pass updatesPoints, stamps and tiers | Yes | Yes | Yes |
| Scanner app and member lookupBy Member ID, name, email or phone number | Yes | Yes | Yes |
| Campaigns and analytics | Not included | Yes | Yes |
| Operations and integrations | |||
| REST API access | Not included | Yes | Yes |
| Multi-location requirements | Not included | Not included | Yes |
| Staff roles and permissions | Not included | Not included | Yes |
| SSO and audit log | Not included | Not included | Yes |
| Integration and migration planning | Not included | Not included | Yes |
Paid prices and plan limits, including the free plan’s, are being finalized. We will confirm what each paid plan includes, with its limits and terms, in writing before you commit.
Platform capabilities
Build the plan around your workflow
We will confirm availability, limits, and commercial terms before you commit.
Wallet delivery
Apple Wallet and Google Wallet passes, hosted enrollment, and live updates.
Merchant operations
Members, campaigns, analytics, scanner workflows, locations, and staff roles.
Integrations
REST API, idempotent writes, outbound webhooks, SSO, and audit requirements.
Before you commit
What we can confirm today
Yes. The Pass Designer works anonymously and does not require a credit card. When your pass is ready, create a free account and publish it on the Starter plan, which needs no credit card either.
They are being finalized, and so are the free plan’s limits. We will state the full price, included limits, and commercial terms in writing before you commit to a paid plan.
Program count, member volume, locations, staff access, campaigns, API traffic, SSO, audit, and migration needs all affect the operating model.
No. Customers do not pay Stow Cards to add a pass to a supported wallet.
Try the designer free, then decide.
No credit card required to design your first pass or to publish it on the free plan.